Frontline Portal
Retail staff is the key to OMO success
Retail staff is key to digital and OMO transformation
Why do many retail brands struggle to drive sales? It's because retail staff often lack effective digital sales tools. The COVID pandemic has accelerated the shift towards omnichannel shopping for consumers, and staff need to keep up with the latest sales trends.
New member registration
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Use QR code to attract member registration and APP download
Chat service
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SMS and WhatsApp promotion
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APP push coupons and offers
Attract store visit
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Store-only coupons and gifts
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Store pickup options
Remind membership rights
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Birthday gift, points usage
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Remind VIP status
Drive online sales
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Assist customers to add products to cart, use coupons
Reporting
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Referral scheme report to keep track of staff performance
Frontline Portal enables retail staff to drive sales anywhere and anytime
Can operate via mobile phones, tablets or PCs
Step 1
Promote
Send coupons and offers to customers via portal
Step 2
Orders
Customers place online order via link
Step 3
Attribute sales
The sales amount will be attributed to the staff
Step 4
Repeated sales
Commission and incentive to drive next sales
Omni-channel sales promotion
Retail staff encourages customers to buy online and offline
+200%
OMO member yearly purchase frequency
+160%
OMO member yearly spending amount
Retail staff testimonial
During the pandemic outbreak, many stores had to temporarily shut down. To keep the sales momentum, HQ decided to use Frontline Portal, so retail staff can work remotely from home. HQ allocated contact lists, and we were assigned to reach different groups of members daily, thereby enhancing performance on the eshop and mobile APP. We were still eligible for commission based on the online sales, leading to admiration from other peers in the industry.
