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Online-merge-Offline
D2C digital transformation
Customer-centric experience | Driving sales with data
First-party data
is key for long-term growth
Omni-channel integration
and member segmentation
D2C Website
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First touchpoint for new customers to know more about your brand
APP
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Focus on VIP members
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Higher repeat purchase rate and AoV
Store
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Excellent service
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Retail staff can help promote OMO concept
Other channels
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For example, build WhatsApp social community
Data integration
to boost online sales
Build CDP
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Integrate online and offline sales order, inventory, membership tier, points, coupons, etc
Leverage data to improve LTV
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Loyalty program to increase customers LTV
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Provide personalized message based on customer behavior and interests
OMO data integration
enhance traffic and improve ad ROAS
OMO connects customers, retailers and brands
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Build a seamless brand experience centered around the customer
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Digitally empowered retailers can assist in-store and online sales, creating omni-channel performance growth for the brand
Targeted audience to improve ROAS
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Utilize brand data to enhance advertising effectiveness and CVR
Customers, retailers, brands
drive OMO growth cycle
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